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Agency Work
Copywriting
Analytics & Insights
Social Strategy
Community Management

CHUCKY SEASON 1 & 2

Although Chucky has long been a cult favorite for horror fans, we were tasked with the challenge of bringing him back into the digital age for the Chucky TV series on USA Network and SYFY (multicast). 

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The areas we looked to tap into were community engagement–with fans and celebrities–and launching a TikTok leaning into trending sounds and formats.  

CELEBRITY ENGAGEMENT

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LAUNCHING TIKTOK

FOLLOWERS

in just three months

1 MILLION

Making a TikTok from the POV of a killer doll is no easy feat. We tapped into platform trends to give it the real-time, authentic feel of a real user and tied in Chucky's voice across all content for consistency. 

BABE WAKE UP,
THE GORLS WERE FIGHTING

At the start of season 2, Chucky went viral for the online beef
between him and viral sensation M3GAN.

Chucky Press Buzzfeed
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Chucky Press Nylon
Chucky Press Pop Crave
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