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Social Media Services
CHUCKY SEASON 1 & 2
Although Chucky has long been a cult favorite for horror fans, we were tasked with the challenge of bringing him back into the digital age for the Chucky TV series on USA Network and SYFY (multicast).
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The areas we looked to tap into were community engagement–with fans and celebrities–and launching a TikTok leaning into trending sounds and formats.
CELEBRITY ENGAGEMENT
LAUNCHING TIKTOK
FOLLOWERS
in just three months
Making a TikTok from the POV of a killer doll is no easy feat. We tapped into platform trends to give it the real-time, authentic feel of a real user and tied in Chucky's voice across all content for consistency.
BABE WAKE UP,
THE GORLS WERE FIGHTING
At the start of season 2, Chucky went viral for the online beef
between him and viral sensation M3GAN.
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