E! PEOPLE'S CHOICE AWARDS

2018

This was the first year E! Entertainment hosted the People's Choice Awards after acquiring it from CBS. Agency side, our team developed the social strategy and managed cross-platform execution of social calendars, community management, copywriting, content publishing.

2020

With a pandemic at hand, the PCAs were held with a virtual audience as well as a virtual team posting social content remotely. As a freelancer, I was brought on to write copy for day-of content, publish real-time content, do community management totaling in 96 posts resulting in 9.6 million impressions.

2018 PCAs

This was the first People's Choice Awards hosted by E! Entertainment. Along with planning and executing the social strategy leading up to the event, I also produced copy for hundreds of day-of posts.

A large part of our social campaign was to encourage voters to vote, not just on the website the way they traditionally would, but on social media. Our Twitter activation was split up into three phases, including the first round of voting, the second round of voting, and the People's Power Vote on the day of the show.

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IMPRESSIONS

cross-platform, day-of social media content

2020 PCAs

As a freelancer, I was brought on to write copy for and post to the E! People's Choice Awards Instagram account. I produced copy close to 100 posts. This is a small sample. More examples can be viewed on @peopleschoice on November 15th, 2020.